Rules

Become the business development manager of Adhesives Technologies, Beauty Care or Laundry & Home Care! Create an innovative product or technology for an existing Henkel brand in the future and triple the value you create by contributing to sustainable development in the Henkel focal areas. What's your formula to be 3 times more efficient?
All students can participate, no matter what you study. Students in engineering and chemistry are welcome! Show us your creativity! Read more about your tasks in each phase, by selecting the buttons below or download the guidelines.



Every participating country selects the top student team, who are invited to the local semi-finals (national or regional). In this phase, you need to turn your concept into a presentation for the semi-final. The presentation will include the followings:

  • your vision, expected trends, market needs and business opportunities in the future
  • your innovative idea and its sustainable advantage
  • the marketing and sales plan to launch and communicate your product or technology

You will be supported by a mentor from the Henkel local management, to help you to understand the reality of the local markets and distribution and prepare the 15-minute presentation.

The exact timing and deadlines will be communicated by the local HR managers.